iPoint Advisors Logo

iPoint Advisors is a fictional management company for a class website project. I did not want to spend too much time designing the logo since this was not a logo design project therefore, I started on the computer. I began using various fonts to see what looked good and what did not. To take things to another level, I chose to use a favorite tool of mine, Illustrator's Blend tool to generate lines in between the original outlines. After adjusting a few parameters, I decided to add some cool colors and that was it, I had to move on to coding a site. I used this blue version for the website project.

Around that same time, I was asked to do an After Effects motion graphics demo for a Media Design class in which I was an embedded tutor. I decided to build on this project by creating a presentation in Adobe XD and updated the logo's colors for the demo. The animated logos are shown below. Which one do you like?

Role: Logo design.
Software: Illustrator, Photoshop, After Effects and Adobe XD.